Belvedere Sportswear Company was founded in 2014. The founders grew up traveling the world with their families, and have been fortunate enough to have played on some of the best courts in the world. While they are both successful entrepreneurs in other industries, their love of the game of tennis brought them together and they started talking and agreed that the current market offering for tennis apparel either focused too heavily on technicality, neglecting style and design, or looked great on the store mannequin , but not so great after three sets in the sun. Their desire to fuse these two ideas of form and function together and create classic tennis apparel with stylish aesthetics AND cutting-edge innovation led them to form the Belvedere Sportswear Company, the new standard in luxury performance sportswear.